Saturday, 16 July 2011

Zara Hatke

It is very easy to say “we are different”....but how many people can actually justify that they are different or the work they are doing is different or may be the way they are doing is different. In service industry MICE....being different means the way you do same things in unique style or you create a product which no one has heard about or done earlier i.e. Pioneers.... iCON does the same thing, we create those dreams....let people dream and we stand at what we are committed “DELIVERING EXPECTATIONS”....Dreams could be anything...it can be Destination oriented or service oriented or Price oriented....there are so many virgin destinations those have not been explored....there are so many service, which are never being thought about or offered like Wedding of the Grandparents organised by Grand children.....Team building projects for the senior management....Creating conference for the NGOs and many more....Have you ever thought about why the almost dead radio was given a brand look and packaged in a different way as FM and came out as RADIO MIRCHI! We all know its success story....it was the same thing packaged in a better way...Another example: have we ever thought why the TRPs are so high for BIG BOSS...becoz people see their Dream celebrities leading a normal life like them, they can relate to them easily....this is what in our opinion thinking out of the box!!!

Flying was a dream for all middle class or lower middle class people till Captain Gopinath came up with Air Deccan. It was a dream which many had but Captain made them see it and believe in it. Today we all know the success story of all low cost airlines. The size does not matter, if that would have been the case then Dinosaurs would have never been extinct, it is for them who can adapt with changing times they stay and rest would perish. iCON is here to stay, fearless of the competition & bigger brands!!

iCON does it in style..be it an Incentive group or a serious conference or just a meeting or may be a convention...we have a unique way of presenting these! Bank on iCON for that extra flavour in your monotonous/boring meetings, conferences and incentives programs, which can make it GOURMET OF THE YEAR! Think this way...u have so many tea stalls...but why do u go to a particular shop for having that hot cup of local tea...its not becoz he gives u that extra malai in your tea....its his smile, his warmth which makes you feel important and you take the pride as feeling his most important customer. For iCON every customer is the most important one....we make him feel the difference! iCON believe in making longterm relationships....and we know business will follow!!!

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